Privacy declaration

By using certain parts of this site, by subscribing to the newsletter, you provide information that allows you to be identified as a person. This only happens for our services and information provision and if you give permission for this.

Your personal data will be processed in accordance with the provisions of the European General Data Protection Regulation (AVG) (also known as General Data Protection Regulation or “GDPR”).

This privacy policy applies to the services of <organization name>. We are not responsible for the privacy practices of other sites and resources associated with our website, but we do refer to them so that you can find the necessary information.

By using this website you accept this privacy policy.

You always have the right to your stored personal data:

to request and view,
to (have) changed,
to be deleted (or have it deleted).
This can be done for one or more entries in different databases.

You can also request to be removed from all databases. You will then be “forgotten” and will not be contacted in any way.

If you make the changes or deletion yourself, this will be effective immediately. If you submit a request to make changes, this will be done as soon as possible and at least within 30 days.

How do you assert your rights?

This can be done by clicking on a link at the bottom of the newsletter or by simply emailing a request to

Always state:

First and last name of the person you want to delete or change.
Email address of the person you want to delete or change.
Which changes you want to make or you want the person to be deleted.
This is how we process your data

The controller is:

BM bvba
Philippe Spethstraat 24, 2950 Kapellen
For sending e-newsletters, the data processor Mailchimp is based in the U.S.A. By subscribing to our newsletter you agree to the conditions of Mailchimp. An agreement has been concluded with this data processor to protect your personal data.

Woocommerce is used for the purchase of products. Here too, your personal data will be processed and stored protected.

We use Google Analytics for usage analysis of our website. For this purpose, information about the use of our website is collected anonymously. This data will not be passed on to Google and will not be used for marketing and advertising purposes.

Which data is collected?

Only those personal data are collected that are necessary to fulfill a specific part of our services or to send you information.

That can be:

first name and name
e-mail address
residential address
work address
telephone number
VAT number
In forms, some information is mandatory (usually indicated with a *), this information is required to provide you with the desired service.

Other information – not marked with * – may be helpful, but is not absolutely necessary. You choose whether to enter data here.

No marketing profiles are created on the basis of data entered or cookies placed (see below).

Why are your personal data kept?

Your personal data is used for a specific purpose (and only for that purpose) with the following legal grounds:

Contact form: to meet your question, to give an answer (to carry out an assignment).
Newsletter subscription: to occasionally send you a newsletter with offers or information that may interest you (consent of the person concerned) This newsletter will only be sent if there is interesting information for you, which may be news from the coffee world, tips about brewing and buying coffee and price promotions.
Purchase form: to be able to process your purchase, to deliver the desired products and to show you other products that may interest you (execution of order and legitimate interest)
Request brochure: to send you the brochure (execution of the assignment)
An exception to this is only possible with your explicit permission.

How long will your data be kept?

Personal data is kept for as long as is necessary to provide you with the service that you activated yourself or for which you gave permission. Your personal data will be kept for a maximum of 5 years after the last use.

Transfer to third parties

Your personal data will not be passed on to third parties. We only use services that process personal data if we have a processing agreement with them, if they are necessary for our services and information and if they can guarantee the secure storage of personal data while guaranteeing your privacy.

Your personal data will only be passed on if this is necessary for the purpose for which you gave permission and provided the personal data (sending newsletter, product purchases, service b

oeken…) or if this is legally required and permitted (for example in the context of a judicial investigation).

For example, a third party is engaged for:

providing IT infrastructure (including booking software, sales software…);
taking care of (and distributing) newsletters and invitations.
If you give explicit permission for this, your personal data will be shared with third parties. You have the right to withdraw this consent at any time, without this affecting the lawfulness of the processing for the withdrawal thereof.

We do not provide personal data to parties located outside the EU, except Mailchimp and Google.


We have absolutely no intention of collecting data about website visitors who are minors, even if they have permission from their parents or guardian. However, we cannot check whether a visitor is a minor. Therefore, make sure that you are involved in the online activities of your minor children to prevent their data from being processed by us or our partners.

Security of data

The computers and internet connections on which your personal data are stored and transported are protected as well as possible against hacking, installing malware and other improper use. The computers and the network can only be logged in with a username and password.

Anyone who can view or know your personal data on behalf of BM bv is bound by the confidentiality of that information.

Personal data is backed up for recovery in the event of physical or technical incidents.

All BM bv employees are informed about the importance of the protection of personal data and privacy.

If necessary, personal data is pseudonymised and encrypted and systems are regularly tested and evaluated.

Automatic storage of non-personal data

During a visit to this website, data is automatically stored about the use of the website. This is only non-personal and anonymous data (for example, your IP address is not tracked). We analyze this information with Google Analytics (read the privacy policy of Google and Google Analytics for more information) in order to improve our website, however no personal information is kept or passed on to Google and other third parties.


This website uses functional and analytical cookies. This is done anonymously. Read more about this in our cookie policy.

In short: functional cookies make our website work better, analytical cookies tell us something about how the website is used. No personal data is collected or passed on. The cookies are not used for marketing or advertising.

You can disable and enable cookies in your browser settings and also delete them.


Facebook, Twitter and other social media

This site contains share buttons for social media networks. The code behind these buttons places – when used – a cookie on your computer. The privacy rules of the social networks apply here. We have no influence on and no responsibility for what these networks do with your personal data.

We also have no control over how other social media users interact with your information after you share something on our website.


This Privacy Statement is subject to change. We adjust the rules and conditions to protect your privacy as well as possible and to handle your personal data in a transparent manner. So take a look again regularly.

When things go wrong …

We handle your personal data as carefully as possible and keep it secure. If something does go wrong, we will inform you as soon as possible and do everything we can to limit the damage.

The dissemination of your personal data through data theft or data leaks cannot give rise to claims for damages against us.


If, despite our precautions, you still have complaints about our use of your personal data, please contact and we will find a solution.

More information about complaints procedures can be found on the following websites: Privacy Commission, Flemish Supervision Commission.